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Search engine optimization (SEO) is a
sub set of web promotion methods aimed at improving
the ranking of a website in search engine listings
to bring more visitors to the website once a relevant
search is undertaken.
Search engine optimization is the science
of search and it never rest, that's why it is
continuous process to enchase chances of web site
for being ranked in the top results of a search
engine.
Search
engine optimization process
You
need to know that what is a search engine optimization
process, after developing a Web site and selecting
the best hosting company, don't rush out and submit
it to search engines immediately. A Web site manager
would be wise to take a little time for optimisation
of your web site for search engines.
Home page design optimization
Search Engine friendly design which
have cleanness in design and Easy Navigation,
along with relevant content and other search
engine fundamentals included in it.
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Title
of web page
Title is probably the most significant part of
your page as far as search engines are concerned.
No search engine optimization process is complete
until you've added your keyword to the <TITLE>
tag.
Use of Meta tags
Meta tags are the additional pieces of information,
which are, included into the "head"
area of your web pages in the web pages HTML code.
Meta information in this area is used to communicate
information that a human visitor may not be concerned
with but for browser and search engine spiders
etc.
Some of the most important keywords
Meta Description Tag
The Meta description tag allows you to influence
the description of your page in the crawlers that
support the tag. Your description reflects then
most important part of your web page.
Meta Keyword Tag
Identify primary keywords and consistently use
them throughout your SEO efforts. The meta keywords
tag allows you to provide additional text for
crawler-based search engines to index along with
your body copy. You should put all your targeted
keywords that are relevant for your web page.
Meta Robots Tag
This meta tag lets you specify that a particular
page should NOT be indexed by a search engine.
Body text optimization
Use of head tag
If you want specific terms to be more prominent
then put them in title or heading tags, Search
Engines priorities content in headings over content
in paragraphs.
Have Relevant Content
The page also contains some keyword-rich body
text. Preferably, your document should contain
several occurrences of the keyword.
Keyword density
Keyword Prominence
Make sure the main keyword/phrase for which you
wish to rank well is featured prominently on your
page.
Image Alt tag description
Image should contain its description in the alt
attribute containing key word.
Have HTML links
Your web pages must contain a links in HTML format
than images or else.
Web
page URL
Search engine friendly URL's
Search engine friendly url's refer to the use
of www.yourwebsitename.com/conatctus.htm instead
of "www.yourwebsitename.com/index.php?id=12&page=contact"
they are used because some search engines will
not crawl pages containing '&' in the URL.
Web
page url should contain targeted keyword in it.
Have a site map page
The sitemap is useful because it is only text
links, which are the best element of a "good
content" because they are 100% text and also
create a solid basis of inter-links throughout
your site, which increase your credibility automatically.
You just provide the spiders with a direct route
to all your pages from one point. Search engine
needs easy way to get where they want and what
they want in order to index each page fast and
get them in the appropriate topic results pages.
Top 10 SEO Mistakes
1)
Targeting the wrong keywords
This is a mistake many people make and what is
worse – even experienced SEO experts make
it. People choose keywords that in their mind
are descriptive of their website but the average
users just may not search them. For instance,
if you have a relationship site, you might discover
that “relationship guide” does not
work for you, even though it has the “relationship”
keyword, while “dating advice” works
like a charm. Choosing the right keywords can
make or break your SEO campaign. Even if you are
very resourceful, you can't think on your own
of all the great keywords but a good keyword suggestion
tool, for instance, the Website Keyword Suggestion
tool will help you find keywords that are good
for your site.
2)
Ignoring the Title tag
Leaving the <title> tag empty is also very
common. This is one of the most important places
to have a keyword, because not only does it help
you in optimization but the text in your <title>
tag shows in the search results as your page title.
3)
A Flash website without a html alternative
Flash might be attractive but not to search engines
and users. If you really insist that your site
is Flash-based and you want search engines to
love it, provide an html version. Here are some
more tips for optimizing Flash sites. Search engines
don't like Flash sites for a reason – a
spider can't read Flash content and therefore
can't index it.
4)
JavaScript Menus
Using JavaScript for navigation is not bad as
long as you understand that search engines do
not read JavaScript and build your web pages accordingly.
So if you have JavaScript menus you can't do without,
you should consider build a sitemap (or putting
the links in a noscript tag) so that all your
links will be crawlable.
5)
Lack of consistency and maintenance
Our friend Rob from Blackwood Productions often
encounters clients, who believe that once you
optimize a site, it is done forever. If you want
to be successful, you need to permanently optimize
your site, keep an eye on the competition and
– changes in the ranking algorithms of search
engines.
6)
Concentrating too much on meta tags
A lot of people seem to think SEO is about getting
your meta keywords and description correct! In
fact, meta tags are becoming (if not already)
a thing of the past. You can create your meta
keywords and descriptions but don't except to
rank well only because of this.
7)
Using only Images for Headings
Many people think that an image looks better than
text for headings and menus. Yes, an image can
make your site look more distinctive but in terms
of SEO images for headings and menus are a big
mistake because h2, h2, etc. tags and menu links
are important SEO items. If you are afraid that
your h1 h2, etc. tags look horrible, try modifying
them in a style sheet or consider this approach:
http://www.stopdesign.com/articles/replace_text.
8)
Ignoring URLs
Many people underestimate how important a good
URL is. Dynamic page names are still very frequent
and no keywords in the URL is more a rule than
an exception. Yes, it is possible to rank high
even without keywords in the URL but all being
equal, if you have keywords in the URL (the domain
itself, or file names, which are part of the URL),
this gives you additional advantage over your
competitors. Keywords in URLs are more important
for MSN and Yahoo! but even with Google their
relative weight is high, so there is no excuse
for having keywordless URLs.
9)
Backlink spamming
It is a common delusion that it more backlinks
are ALWAYS better and because of this web masters
resort to link farms, forum/newgroup spam etc.,
which ultimately could lead to getting their site
banned. In fact, what you need are quality backlinks.
Here are some more information on The Importance
of Backlinks
10)
Lack of keywords in the content
Once you focus on your keywords, modify your content
and put the keywords wherever it makes sense.
It is even better to make them bold or highlight
them. |
