EMAILERS & FLYER DESIGNS
A flyer is traditionally a single sheet, generally with printing on one side. These are handed out at events, directly mailed to the customer or posted at various places. Flyers are marketing tools because they are relatively not very expensive.
Most flyers use a headline, so pick a good, bold font that is easy to read and makes an impression. If you are feeling particularly creative you can choose for a more decorative, specialty font, but make sure that it is easy to read. Flyer design has much the same goals as website design but with very different end results, however, flyer design can be a great source of motivation for web designers.
A flyer is the direct form of marketing for a business, product and service. With the use of flyers, results are track able if the flyer has a discount code or is a free pass to an event, etc. For these issues, good flyer design is very important for any business. Black and white flyers are well, but presently digital color printing, full color is a better and modern investment technique than black and white. Visitors respond to color, so use it when you can.