Design techniques that can be used to make a brochure more powerful and attractive. Another great source to get a professional looking design is to apply special effects or advance techniques to your piece. These techniques are some expensive, but make for a truly sleek look.
One significant technique to consider is the paper fold. Usually, a brochure is a single page design that can be printed on one or both side; however, you can get a multi page layout through creative paper folds. A single page can be folded once to achieve a four page design or twice for a unique six page layout.
Perforation folding is a good tool for marketers who have a special coupon or offer, which the reader could easily tear out. This can be set up as a postcard to provide information or mail back to your business, that could be used for your direct mailing efforts.
Another design technique to think about is hole drilling. Putting a hole into your brochure permits the reader to easily hang the brochure. This could be especially useful if you are printing a calendar of upcoming events that the reader would want to keep handy.
Professionally designed brochures do not require unlimited budgets. All it takes is a big creativity and a little know how to come up with an eye catching design that works.